Final Test Correction
Today the last groups presented their ads and you voted for the most efficient one.
Then, you did the correction of the final test. Hope it helped!
A few remarks for future tests:
- ALL the answers are in the text
- Quotes: if you don't understand the syntax of the sentence, copy the whole sentence and underline the key words.
Here is the correction:
Examples of campaigns:
- 'Friends don't let firends drive drunk' targets the firends of drunk people. It intends to make friends prevent their drunk friends from driving. It was efficient because 70% if friends were convinced by the ad.
- The soap campaign targets Ghanaians in order to make them wash their hands more regularly. It works because 41% more people washed their hands after the campaign.
- 'I love NY' targets businesses and industries. It intends to promote the city of NY.
Adevrtising is used to:
- to sensitize people
- to recruit people
- to attract donations
- to promote activities
Advertising is a weapon because it influences people, it changes people's attitudes.
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